Reach your target images to avoid

How To Reach Your Target With Professional Photos

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Reach your target using a clear marketing strategy and professional photos

You’ve finally established your business and are ready to start growing but are not sure where to start. Keep reading for some tips on how to reach your target audience and set yourself up for success using professional photos.

Types of Marketing Strategies

First let me say there are many types of marketing strategies out there. It is important to research and decide which one(s) best suit you and your business to set yourself up for success.  A few examples of different marketing strategies include:
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  • Email Marketing

  • Social Media Marketing

  • Promotional Marketing

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  • Seasonal Marketing

  • Content Marketing

  • Direct Marketing

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If you are interested in learning more about the different types of marketing strategies you can choose from to promote your business check out this informative article on 52 Types of Marketing Strategies at cultbranding.com.

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No matter which marketing strategy you choose, you will NEED professional photos in order to make it most successful.

I cannot stress enough the importance a high quality image of your business can have on the impact of getting your marketing strategy seen.

It has been proven again and again that images get more views. Make sure that your business is shown in the best possible way in order to reach your target audience.

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65 percent of us are visual learners, according to the Social Science Research Network. -Forbes

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Types of Images That Will Reach Your Target

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People want to see High Quality Resolution Photos of Your Business in action.  While you can use stock photos in a pinch, you will be more likely to have better results the more authentic the images are.  People tend to respond better when they feel they can relate to you and your business.  This is the number one rule that will help you reach your target and stand out from the rest.
[/av_textblock] [av_iconlist position=’left’ iconlist_styling=” custom_title_size=” custom_content_size=” font_color=” custom_title=” custom_content=” color=” custom_bg=” custom_font=” custom_border=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=” av_uid=’av-11jysxx’] [av_iconlist_item title=’Candid/Action’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’ av_uid=’av-zcii9h’] These are images that are taken without posing or awkwardly positioning a person. They can be taken of an employee doing their job, or a machine performing its task. These are attention grabbing and work well for any marketing material.
[/av_iconlist_item] [av_iconlist_item title=’Product shots ‘ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’ av_uid=’av-x9211x’] Detailed images of a specific product. Usually includes a blurry or white background to provide full focus on the product. These are great for use in promoting or advertising new products or sales.
[/av_iconlist_item] [av_iconlist_item title=’Headshots/Team Photos ‘ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’ av_uid=’av-wyhss5′] People like to see that there is a person or team behind the product. This helps reach your target and relate to your audience.
[/av_iconlist_item] [av_iconlist_item title=’Events ‘ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’ av_uid=’av-u0ezxh’] Any events your business holds should definitely be captured to share with your target audience. These photos keep things fresh and lively.
[/av_iconlist_item] [av_iconlist_item title=’New Developments’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’ av_uid=’av-t76tud’] Be sure to capture images of new and exciting developments within your business. A new employee, product or building. Your audience will feel like they are in the know and  and up to date on latest that is happening with you and your business.
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Include visual content of your business and anything new and exciting and use in your newsletters, or post on social media or other online sources.

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  • Generic Stock Images

  • Low Resolution Images

  • Personal Images that are unrelated to your business

  • Images that are unflattering

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Recommendations and Tips:

  • Plan to do a least 2 or 3 photoshoots of your business a year including events.
  • Plan ahead for each shoot to anticipate the types of photos you will need for the upcoming quarter to help save time and money.
  • If budgeting is tight, you may be able to get by with a low budget camera for use in social media images.
  • If purchasing a camera, opt for a good quality, high pixel camera that will take sharp images. Photos taken with a point and shoot are not recommended for use on websites or any marketing material that will be printed as resolution can vary.
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