When you hire a professional photographer you are hiring a specialist … to display your business in the best possible way.
Professionals have the ability obtain crisp, clean images using specialized lenses and equipment. You can use these images to showcase your business on your website, marketing materials and even your social media business accounts.
They use techniques to obtain proper lighting, exposures, and composition which impact how the images turn out.
When you hire a professional photographer you are hiring a specialist. Professionals take much greater care in capturing the images needed to display your business in the best possible way.
Adding a photograph to a restaurant menu can increase sales of an item by as much as 30%* – via Kissmetrics
Still don’t think you need a professional?
While I admit the technology on our devices is so much better than 10 years ago, it still has its disadvantages.
For instance, lets say you decide to take your own head shots of your office staff. The lighting is fluorescent, which creates an off putting hue. You don’t have an ideal background or lighting situation. The images are grainy and some even blurred.
By hiring a professional to take the photos you could alleviate a lot of this unneeded stress. Professional photographers have the ability to easily assess the situation at hand. They provide the proper equipment and know-how to get that shot and make it look amazing.
Professionals do this by using special cameras with higher megapixels, specialized lenses, along with proper lighting equipment. They produce images that surpass those of our digital devices because they have higher resolution (more pixels), which means less grain and blurriness.
And lastly, they have the knowledge and ability to compose the product/image in a way that is flattering to you and your business.